精东传媒

August 23, 2018

Companies keep slashing jobs, but new technologies won’t replace good management

Improving management practices will do more to improve companies’ bottom lines that job cuts.

As technology improves, it鈥檚 tempting for company executives to that are 鈥渟tandard鈥� and 鈥渞outine鈥�, . But research shows focusing on improving management practices will do more to improve companies鈥� bottom lines.

In a of 32,000 manufacturing firms, American researchers showed firms using certain management practices had 20% better productivity than firms that neglected to use them.

At the same time, integrating technology into business practices was found to only improve firm productivity by 10%.

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The firms varied widely in how much they used structured management practices - targets, performance monitoring and incentives. Targets and monitoring make it clear what . The right incentives give them a reason to make the necessary effort.

This suggests organisations such as , , the , and the , who have all cut jobs citing the possibility of new technology, may be pursuing the least effective option.

What鈥檚 good management in practice?

To avoid over-relying on technology while keeping up with change, managers must have the .

While standard, routine problems can be automated, others require managers to invent a range of options, choose among these alternatives, and then persuade other people to follow that choice.

In 鈥溾�� Aristotle described the skills necessary:

• ethos: an understanding of human character and goodness. To change a situation, managers need credibility and authenticity
• logos: the capacity to reason logically. Managers must put forward a rigorous case for converting a firm鈥檚 problems into ideas, then options, then actions
• pathos: the ability to understand emotions. To persuade people, especially in large numbers, managers must understand their audience.

Managers shedding staff in the interests of organisational survival face a severe test of all three persuasion skills. In terms of ethos (credibility and authenticity), managers need to admit they cannot offer loyalty to employees and so should not expect it.

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Rather than , and at a minimum, organisations should offer training to prepare people for the time they will no longer be needed. And, respecting pathos (emotional understanding), treat departing employees with care and respect.

A drop in share price is a sign shareholders lack confidence in the logos (reasoned logic) of an organisation鈥檚 strategy. But there are other, more subtle signals an organisation has over-played its digital capabilities.

An example is the reputational damage to organisations that use cybervetting - seeking information about job applicants from social media and search engines. show some employers use technology to better their business at potentially the expense of good management.

Employers see cybervetting as a digital extension of background checking that increases organisational efficiency. Some even see it as the beginning of an employment relationship. But applicants disagree with this logic, perceiving the practice as unfair.

Cybervetting reduces applicants鈥� trust and identification with the organisation because they perceive it as lacking ethos (credibility and autheniticity). Its reputation is damaged in their eyes so they are less likely to accept a job offer.

Framing a solution

Applying technology to organisational processes is part of working smarter, not harder. Careful management is the other part. But as organisations鈥� technological capacities grow, managers need to ask themselves what is possible and desirable when using technology.

Logos (reasoned logic) and ethos (credibility and authenticity) will be useful as they do this. Then, using pathos (emotional understanding), they must try to understand how others are likely to frame their answers to similar questions.

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Applicants, unlike employers, don鈥檛 see cybervetting as a more efficient replacement for personal interaction during the early stages of an employment relationship. To use , job applicants and employers of the same situation differently.

promises to remain useful as digital solutions - and dilemmas - increase.

, Professor of Management,

This article was originally published on . Read the .

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