精东传媒

August 5, 2019

UOW developed wearable tech to beat foreign fakes

Researchers work with Mittagong company to develop counterfeit-proof garments

Customers buying the finest wool-based clothing can confirm they鈥檙e getting what they paid for, thanks to technology developed by 精东传媒 of 精东传媒 (UOW) researchers, with the support of the NSW Government.

Mittagong-based Bluey Merino has developed a Near Field Communications (NFC) label with the 精东传媒 to incorporate in its range of active and outdoor wear made with the softest rare grade, super-fine merino wool. Customers can scan the label with their mobile phones to confirm the origin of the wool in their new garment.

Bluey Merino worked with the 精东传媒 of 精东传媒 as part of the NSW Government鈥檚 $18 million to open up university research centres to local companies.

鈥淭his is an outstanding example of a local company working with our university sector through the Boost program to deliver a true 鈥榲alue-add鈥� for our regional primary industry sector,鈥� Deputy Premier and Minister for Industry John Barilaro said.

鈥淭hroughout the world NSW products are renowned for their high quality so it鈥檚 critical that we guard against their counterfeiting with technology that guarantees their provenance.鈥�

UOW researcher Dr Javad Foroughi with Bluey Merino founder Andrew Ross.

Bluey Merino founder Andrew Ross said, 鈥淭his gave us access to a world class R&D facility and a host of professors and PhD students focused on our problem.

鈥淭he technology gives our customers assurance their purchase is not only of the finest quality but has been produced according to the highest ethical standard.

鈥淚t traces the history of the product right back to our farmers and allows it to be differentiated from the commodity wool fibre products on the market.鈥�

UOW research lead Dr said, 鈥淚t has been a pleasure to collaborate with Andrew and to apply breakthrough research to real world problems. It also gave the PhD students a chance to interact with industry.鈥�

Bluey Merino鈥檚 next step is to develop body-sensing capabilities within their garments to monitor the wearer鈥檚 vitals such as blood pressure and temperature, with applications in fields including athletics, defence, healthcare and aged care.

The Boosting Business Innovation Program connects the state鈥檚 businesses with the NSW university sector鈥檚 research and testing capabilities, helping push the development of new products and services and further strengthening the NSW economy.

Bluey Merino and the researchers were brought together through Advantage SME, UOW鈥檚 in-house industry matchmaker. Advantage SME helps businesses and researchers find their ideal partners and build beneficial relationships.